News & Insights

Hark! Springboard Heralds the Return of the Christmas Shopper

7th December 2020

Market intelligence and footfall authority, Springboard, has reported huge increases in retail pedestrian activity across England following the end of the second nationwide lockdown.

Overall footfall jumped a massive 64.5% week on week on 2nd December. This is encouraging news for retailers during the crucial December Christmas trading period and this excitement will also be shared by England’s pubs, restaurants and food outlets.

Shopping centres topped the statistics seeing a huge rise in footfall of 133.2%. The beleaguered and battered high street was in second place with numbers jumping by 80.4%. High streets in market towns seemed to fair the best with footfall almost doubling. London’s West End managed to capture a 70% increase in shoppers the moment the month-long lockdown came to an end.

Regional city centres did not fare so well, with only a 35.2% increase in footfall, on average. The number may suggest the impact of some of the Tiering imposed subsequently by the Government.

However, the increased flow of people back into high streets and shopping centres brings with it a slice of seasonal cheer to retailers in what has been a dreadful trading year.

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